NEW YORK — The NFL is taking the new uniforms the Atlanta Falcons unveiled Friday and making them its own.
The uniforms will be a $120 million investment that will help Atlanta become a Super Bowl contender in a league that is trying to reinvent itself after two decades of failure.
Atlanta will be wearing the uniforms for the first time in four years.
“The league is taking a huge step forward,” Atlanta Falcons owner Arthur Blank said Friday during an event at a Manhattan apartment building.
“I can’t believe the magnitude of this.
This is the first year we are actually doing it and it’s a huge change.”
The $120M investment will cover the costs of designing, producing and distributing the uniforms.
It includes an entire new uniform design, and will be manufactured in the U.S.A. and Canada.
It is expected to be completed in 2020.
As the league’s most valuable franchise, Atlanta is the team that has the most to gain from the new uniform.
It will also allow the Falcons to continue their “super-team” tradition of making bold decisions with regard to player personnel.
For years, the NFL has had a one-year, $10 million option on the team’s logo, but the NFL is changing that.
This will give the team a full-year option, which would be a total of $120.8M.
After making a decision, the league will take the next 10 years to make the design final and send it to the league.
All of the proceeds will go to the Falcons.
Last year, the Falcons signed a three-year contract worth $35M with Nike to use the uniforms as the team wore the green and gold.
This year, it is a completely different situation.
The team will have the opportunity to do something new and innovative.
They are going to be able to do this for the next 30 years,” Blank said.
Bubba Franks, a former Falcons player who is now the president of the NFL Players Association, said the decision will give fans the chance to see the Falcons in a completely new light.
Falcons quarterback Matt Ryan is expected, too, but only after the franchise gets its money.
He was wearing the new pants and shoes for the entire game.
Ryan is scheduled to meet with Blank and the league next week.